Responsible Systems is a Swedish startup pioneering transparency in the leather industry through innovative technology. Their platform enables brands and consumers to trace the ethical journey of leather products, fostering accountability and responsible sourcing. The brand identity and website were developed to reflect this mission—balancing technological precision with a human, values-driven approach.

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The design system draws from the material it seeks to impact, with a palette inspired by the natural tanning shades of leather. These warm, earthy tones are complemented by a soft purple, strategically used to highlight key elements and create a sense of clarity and modernity. Art direction places a strong emphasis on the animals at the heart of the supply chain, serving as a visual reminder of the ethical considerations behind leather production. This focus not only reinforces the company’s mission but also encourages brands and consumers to engage more consciously with the materials they choose.

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By integrating a visual language rooted in both nature and technology, the brand positions Responsible Systems as an advocate for ethical change—bridging the gap between innovation and responsibility in the leather industry. The website extends this ethos into a seamless digital experience, guiding users through the platform’s capabilities while reinforcing the importance of traceability and ethical sourcing.